Discover various ways the 80/20 Rule sparked profits

Kathy Smith, Travel Agent, magnified her effectiveness by marketing to groups who marketed cruises to their members.

Steve Casey, Marketing Consultant, advised a client to specialize in the gay/lesbian market. Afterwards his boutique hotel was highly profitable.

Dann Dragone, Lawn Service, limited his customers to adjacent neighbors. This cut his driving and loading time and increased his efficiency.

Cathleen Bellerose, Massage Therapist, focused on providing chair massages to businesses. Then she could quit her side hustle and increase her profits 4-fold.