Making your business more profitable and successful does not require a huge overhaul. A few decisions usually make the difference. The key is to identify what is going well and to focus on the best — and not the rest.
To use the 80/20 rule for business, focus on the best, the top 20 out of 100. The most profitable 20% of your customers are your key customers.
What if you knew the things you do well, but kept doing other things? If your focus is off, your decisions will be off. Compounded over time, your business will suffer disastrous consequences.
Stop leaking profits! Turn your business into a well-oiled machine that focuses on key customers, nurtures them, and sparks your profits. Read Aesop’s Keys to Profitable Marketing, and target prospects just like your key customers. Replace less profitable customers with highly profitable new customers, starting TODAY!